3.2bn TV viewers watched Brazil 2014 – FIFA


MORE than one billion fans tuned in to watch the final of the 2014 FIFA World Cup Brazil™, with the competition reaching a global in-home television audience of 3.2 billion people, according to final figures from FIFA and Kantar Me­dia.
An estimated 280 million people around the world watched matches online or on a mobile device
, in a sign that more and more fans are embracing new technology for sports content.
The 2014 FIFA World Cup broke several TV audience records in key international markets, including the United States and Germany.
The final between Argentina and eventual champions Germany at­tracted an in-home audience of 695 million, up by 12 per cent on the 2010 final for viewers watching for 20 minutes or more. The total audience for the final, including in-home and out-of-home figures for viewers watching for at least one minute, hit 1.013 billion.



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